All right, sweater fans and retail pros — let’s cut the fluff (pun intended). Is 360 Cashmere calling it quits? Quick answer: Yes, all signs point to the brand winding down. But there’s more to the story than just a headline about another apparel casualty.
The 360 Cashmere Quick Take
360 Cashmere isn’t just another cozy knitwear brand you spot at Nordstrom. They’ve long been a serious player in luxury cashmere, known for mixing effortless California cool with high-end Mongolian yarns. Think: cozy cardigans, slouchy pullovers, and the sort of quietly expensive stuff that makes cashmere diehards reach for their cards.
But the hot topic lately? Whether 360 Cashmere is actually going out of business. Recent reporting — and more than a few cryptic supplier memos — suggest the answer is yes. Spoiler: If you were planning to stock up, now’s the time.
The Company’s Current Situation: A Wind-Down Is Happening
Let’s not sugarcoat it. Per category insiders, 360Sweater Co., the parent behind 360 Cashmere, is in full wind-down mode. Vendors have been told: send those collection efforts straight to 360Sweater — and only 360Sweater — because operations are being wrapped up.
So, what happened? In 2022, Naga Brands, a larger holding company, took control of 360Sweater Co. Sometimes, that’s a good thing. Sometimes, it’s a rescue move. For 360 Cashmere, it looks like the latter. By mid-2025, all indicators say the wind-down is real, not just a pause or “temporary restructuring.”
And there’s no sign this is a secret reboot or stealthy pivot. No new launches. No word on an ambitious turnaround. Just official signals: collect accounts, tie up loose ends, and phase out.
If that sounds familiar, it’s because luxury fashion sees a lot of this — beloved but mid-sized brands hit margin squeezes and supply snags. Often, it’s the quieter warnings (like vendor memos) that tell you what’s really happening before the headlines catch up.
Where 360 Cashmere Sat Among Industry Titans
Let’s get context before we cue the tiny violins. 360 Cashmere wasn’t just some local boutique brand. In reports by Forrester and even fashion industrial surveys, 360 Cashmere routinely popped up next to names like Loro Piana and Brunello Cucinelli. Yes — that Loro Piana, the $3,000 scarf kingpin with cashmere herds and a global luxury cult following.
Of course, 360 Cashmere never played at Loro’s Italian price range, or Brunello Cucinelli’s wild “quiet luxury” game. Instead, 360 carved out a dedicated chunk of the U.S. market, balancing approachable pricing and high-quality yarns. Think “serious luxury credentials without the stuffy branding.”
That also made 360 a go-to for department store buyers — a layer below the ultra-premium tier, but still worthy of the “leading cashmere manufacturer” title. It mattered, especially for customers who wanted quality but not another maximalist Italian logo.
Now, with that market share about to be up for grabs, you can bet their closest rivals — Vince, Theory, even direct-to-consumer upstarts — are watching closely.
Why the Cashmere Market Isn’t Tanking
If you’re wondering whether this means the whole cashmere industry is collapsing, relax. According to multiple market research firms, cashmere demand is fine. Actually, better than fine.
Latest projections? Steady growth for cashmere, especially as global wealth expands and more consumers fetishize quality over quantity. A 2024 Grand View Research report pegged the global cashmere market at over $3 billion, with 4–5% annual growth anticipated through 2027. Not runaway, but steady.
In fact, bigger forces are shaping this sector in real time. One: a growing obsession with sustainability (hey, goats have carbon footprints too). Two: questions around ethical sourcing — cruelty-free certifications, closed-loop production, and traceable herder partnerships.
Loro Piana is investing in vertical farms for transparency. Cucinelli’s going deep on “humanistic capitalism” (his words, not ours). Even new faces like Naadam are launching “clean” cashmere with obsessively documented supply chains. The gist: If you can prove your goat is greener, you win market share.
So, if 360 Cashmere is bowing out, it’s not a market dip. It’s a company caught on the wrong side of the margin wars — and maybe a step behind the sustainability arms race.
The Digital Storefront Dilemma: Website’s Still Up, but For How Long?
Curiosity struck — is the 360 Cashmere site still running? As of February 2025, yes. The site showed fresh product shots, lookbooks, and some e-commerce functions.
But here’s the catch: No news about the wind-down was visible. To a casual shopper, everything looked “business as usual.” No farewell banners. No fire sales, or even splashy “thanks for the memories” notes.
Why keep the website up in ghost mode? Several strategic guesses. First, whittling down existing inventory. Second, handling existing orders or returns. Third, some digital muscle memory — brands often let sites linger until the books fully close, then quietly pull the plug.
But if you’re thinking of braving one last sweater haul, buyer beware. Customer service may be spotty in a wind-down. Fulfillment? Maybe dicey. And discount vultures might soon swoop in, if there’s a sitewide clearance.
Meanwhile, loyal fans are left in the classic retail limbo: Can you buy, should you buy, and if you do buy… will it arrive? Not the kind of experience that inspires brand love.
What Customers and the Fashion Trade Are Saying
So, how’s the brand perception? Fast answer: Confused, a bit annoyed, but mostly nostalgic. Dealers and boutique partners got the memo months ago — inventory orders stopped, special requests denied, and many sought new replacements.
Online, the chatter is mixed. Fans on social say they’re bummed to see another boutique luxury name fade out. Some lucked out with final markdowns, others reported delayed shipments. The typical retail goodbye: some bargains, some headaches, and plenty of “remember when?”
Attempting to snag a deal in the chaos? Could work, but tread carefully, and triple-check return policies. If you get ghosted, join the club — most companies going through a controlled shutdown have pretty bare-bones support teams.
And Then There’s the Industry Fallout…
Don’t expect a power vacuum — luxury retailers aren’t slowing down. Others are already eyeing up the distribution slots 360 Cashmere is leaving behind. Buyers, especially at department stores, are quick to fill empty racks from brands with higher turns or sharper sustainability stories.
Even smaller independent shops are calling up old suppliers, looking for new “cashmere hero” lines to replace 360’s spot in next winter’s lineup. Someone’s going to slide in and grab those loyal buyers.
Smart operators — maybe you? — are already scanning for what’s next, testing brands that can tick all three boxes: quality, reputation, and (yes) actual supply.
Lessons and Takeaways for Retailers and Operators
There’s a point to all this, beyond fashion drama. The rising tide isn’t floating every boat. Luxury cashmere is healthy, but it rewards only excellence, transparency, and some operational wizardry.
Brands that can’t keep up with supply chain visibility or sustainability messaging are easy prey. If 360 Cashmere lost out, it’s because sharper rivals simply outmaneuvered them. Not because customers stopped buying soft sweaters.
If you run a brand — or advise one — study this playbook. Don’t let a solid product get smoked because you ignored shifting expectations, or refused to cut costs where it mattered. And if you’re on the vendor or B2B side? Never leave too many eggs in one risky client’s basket, especially if ownership changes start happening fast.
Want more context, numbers, and data? Check out Business Divers for ongoing retail shakeup analysis.
Bottom Line: Is 360 Cashmere Over?
All the breadcrumbs — from debt collection notices to the hush-hush retail chatter — say 360 Cashmere is leaving the game. If you still see the site running, chances are it’s just the final spin cycle.
Cashmere, as a product and industry, is stable and then some. Customers aren’t ditching it for poly blends. But brands without a killer “why buy me” story, or those lagging on eco-cred, will always be fighting uphill.
Maybe 360 Cashmere’s cozy look will show up again, rebranded or resurrected, once the books close and IP gets sold off. But until then, it’s one fewer luxury label for the cashmere-obsessed to swoon over.
And if you’re still pining for a last-cardigan standing, act quick. Give your credit card one final workout before the supply hits zero… or before your laptop says “404 Not Found.” That’s the real retail circle of life.
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