Let’s get something clear up front. Hips and Curves isn’t some new kid on the block scrambling for viral TikTok fame. This plus-size lingerie brand has been dressing curves with confidence and sass since 2000. That’s before Instagram, before “body positivity” was trending, and long before most mainstream retailers caught on that not everyone wears a size 2.
Built on a simple idea—sexy is for every body—the company carved out a real community in a market notorious for overlooking plus-size shoppers. And with a name like Hips and Curves? You know who they’re for. No guessing, no stealth marketing—just confidence, lace, and a strong sense of identity.
Hips and Curves launched online before most apparel brands realized the internet wasn’t a fad. Per industry reports, the company grew steadily by sidestepping traditional retail headaches: expensive leases, discount wars, and the ever-dreaded department store clearance bins. Instead, everything’s direct to consumer—online, shipped right to your mailbox.
So why is everyone suddenly whispering about a Hips and Curves closure?
Retail Pains in 2025: An Industry on Edge
Let’s zoom out for a second. If you’ve scrolled through business news or #RetailApocalypse threads in 2025, it feels like every brick-and-mortar chain is packing up. The headlines? Brutal. CVS shuttering hundreds. Joann Fabrics in bankruptcy limbo. Sears? Still quietly fading. Even GameStop—where nostalgia should have carried them—is trimming stores by the dozens.
No wonder people are anxious anytime one of their favorite niche brands goes quiet on social or inventory dips a bit. Hints of clearance sales or a customer’s email bouncing can set off full-blown Reddit panic.
It’s the definition of jittery. Retail brands fail all the time, even the ones you actually like. So when rumors started swirling about Hips and Curves “joining the retail graveyard,” some folks figured, “Here we go again…”
Current Status Check: Is Hips and Curves Going Out of Business?
Let’s kill the suspense. Is Hips and Curves in trouble right now? As of August 2025: absolutely not.
Per every credible recent report, Hips and Curves is open for business and serving customers as usual. The official online store—hipsandcurves.com—is still accepting orders, running promotions, and posting new products. Try adding something to your cart. No “Sorry, we’re closed!” banner. No liquidation blowout. Just the usual array of lacy bras, corsets, and lingerie sets ready to ship.
Take it from multiple sources: there have been zero closure announcements, no bankruptcy filings, and not one legit business publication has named them as an imminent risk. The brand isn’t found on any reputable list of at-risk retailers—unlike Joann, Sears, or other chains scrambling to stay alive.
In short: Hips and Curves is holding steady.
Why the Rumors?
Simple. In 2025, paranoia is currency. Major chains have collapsed, so people assume every brand will follow. There’s also that classic internet phenomenon: one influencer posts about “closing sales,” a frustrated shopper mentions delays, and—bam!—the rumor mill powers up.
Want proof? Check out the endless threads speculating on pretty much every niche retailer in 2025. Shopify glitches? Must mean bankruptcy. Limited selection? Clearly, a fire sale. In reality, most hiccups are just…normal business headaches.
But here’s the thing: there is literally no credible evidence tying Hips and Curves to the broader retail collapse. No financial filings. No SEC warnings. No fresh layoffs reported. This isn’t a WeWork or a Circuit City situation—no dramatic press release, no lender drama, no drawn-out restructuring teasers.
Media analysts haven’t raised a single red flag. So why all the noise? Because the retail sector is super volatile, and customers are rightfully wary of having their favorite brands disappear overnight. Once bitten by a surprise closure, twice skeptical forever.
Let’s Talk Evidence: What the Data Says
Time to get specific. As of August 2025:
- The Hips and Curves website is up and running (go check it—still selling, still shipping).
- Social channels are active, posting about promotions and new arrivals.
- No warnings or alerts have been sent to investors, customers, or the press.
- Not a single national business news outlet has covered a closure or looming bankruptcy story.
Other retailers? Plenty of hard data proving closures. (Per [CNBC], Sears reduced stores by over 50%. Joann Corporation filed Chapter 11. CVS made the “40 under 40 closures” a running gag). But Hips and Curves? Crickets.
Bottom line? If it doesn’t move the metric, it’s noise.
No Financial Red Flags: Putting the Rumors in Context
Let’s get real. Retailers about to go under give warning signs—slow shipping, endless clearance, vague “updates,” or a big drop in service. Not seeing it here.
Look at the public signals. Hips and Curves shipments are still prompt (standard delivery times apply), products aren’t deeply discounted, and the email list is active. Nothing about the current business operations points to distress.
And if you’re a data enthusiast, financial filings (yes, the ones buried on corporate record sites) don’t show Hips and Curves flagged for risk. No analysts whispering about stock downgrades, either—a rarity for any retailer nearing the edge.
What about competitors? Sure, the big guys are bleeding, pivoting to e-commerce, or just plain folding. But Hips and Curves? They were e-commerce focused from the jump, avoiding the mall-mageddon fate by never depending on foot traffic.
Take businessdivers.com for resource lists or up-to-date news. If a player’s about to vanish, they’ll be on the tracker. Hips and Curves? Still very much not on the “at risk” page.
What’s Actually Happening at Hips and Curves Right Now?
Here’s what we do know. The official statements coming out of the brand are business as usual. No “we’re winding down” memo tucked away in the FAQ. No press release offering bittersweet goodbyes.
Product availability is normal, too. Sure, some sizes may go out of stock—it’s fashion, not magic—but the site’s inventory levels are steady. The hallmark sets (sheer babydolls, corset classics, cheeky accessories) are back, and seasonal collections roll in as expected.
For shoppers? Delivery windows haven’t slipped. The customer care inbox replies (maybe not instantly, but that’s retail in 2025). New reviews are still posting. It’s the kind of boring, mundane normalcy anyone in a volatile market would kill for… especially those closing stores left and right.
What Should You Watch, Just In Case?
Here’s the pragmatic angle. Retail is ruthless—even the strongest brands can trip. If you’re shopping Hips and Curves, don’t ignore all warning signs, but don’t panic at every tweet, either.
What would be a real concern?
- Unusually steep discounts (think 70-80%) with no end in sight.
- Major silence or website downtime that lingers.
- Official customer email hinting at “last call” specials, refunds, or big changes.
Haven’t seen those? Neither has anyone credible. That’s a good thing.
If the scenario changes, you’ll see the business press on it—loudly. For now, so far, so good.
Takeaway for Business Watchers
So, where does Hips and Curves stand in the 2025 retail soap opera?
They’re not flailing. They aren’t in legal or financial limbo. The rumors sound like a classic case of guilt by association during a retail crisis year. At the moment, the anxiety is all heat, no light—meaningful for discussion, but not supported by hard evidence.
There’s a real lesson here. In retail, perception often outpaces reality. A glitch or a tweet has people writing an obituary, even when the business is healthy. Success stories are quiet; failures (real or imagined) get all the headlines.
If you’re in the retail game—or love a niche brand—watch the data, not the drama.
Final Word: Stay Skeptical, Shop Smart
So, will Hips and Curves go out of business tomorrow? There’s no evidence for that. Could retail volatility catch up with them years from now? Maybe. But it hasn’t yet.
For now, let the rumor mill churn. This brand, built for customers often ignored by the big chains, is doing what it’s always done—serving up confidence, lace, and size-inclusive style in an industry that still struggles with both.
Bottom line? Keep your receipts, of course—it’s retail. But if you want your favorite plus-size lingerie, you can shop Hips and Curves without panic-clicking “Buy Now” in fear of a shutdown. If news breaks, you’ll hear it from a credible source.
Until then? Ignore the death knells. Business is still booming… and if that changes, you’ll be the first to know. Because let’s be honest: in 2025, the only reliable retail closure prediction is that someone on Twitter will always be convinced the end is nigh—even when the cart is still open.
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